Pricing is the first thing every brand asks about and the last thing most platforms explain clearly. This is the honest version: what drives the price of an AI influencer campaign, what's included, and how to compare two offers that look similar and aren't.
Who sets the price
On Dimax Pro, the creator does. Each AI influencer owner sets their own rates for their standard packages, guided by a recommended price the platform estimates from the character's followers and engagement. What you see in the catalog is that price plus the platform's margin, already included: the checkout price is the final price. No agency fee, no negotiation round, no surprise line at the end.
That also means prices vary by creator, and they should: audience size, engagement, niche fit and production quality are different from one character to the next. A profile with 30K engaged followers in wellness and a profile with 300K in fashion are different products.
What you're actually paying for
An AI influencer campaign is two things bundled together, and the price reflects both:
- Production. Someone builds the content: the character, the scenes, the script, the edit. AI doesn't make this free; it makes it faster and more controllable.
- Rights. The written licence: what you can do with the content, where, and for how long. This is the part traditional influencer deals leave vague, and the part that protects you when a campaign scales.
If an offer is dramatically cheaper than the market, one of those two things is missing.
The four things that move the price
- Package size. Starter, Standard and Premium differ in the number of assets and posts: 3, 6 or 12 content assets on the licensing side, and a matching set of Reels, feed posts and Stories on the posting side. More content, more work, higher price, but usually a lower price per asset. Some owners also offer up to three custom packages with a single price they define.
- Licence length and rights scope. Both come with the package. Starter runs 3 months with organic use rights, Standard 6 months with organic plus paid social, Premium 12 months with full rights including paid ads. A longer licence costs more upfront and less per month. Always compare per month of usable content, not per deal.
- Campaign type. Content licensing (you run the content on your channels), influencer posts (the character posts to their audience), or both. Posts add reach and association; licensing adds usage rights. Both together is the typical launch setup, and the price is the sum of the two.
- Platforms. Posting on additional platforms beyond the first adds a small surcharge per platform on the posting part, because each platform is separate work and separate exposure. Licensing-only campaigns carry no surcharge: usage rights don't depend on where you publish.
What's included that you'd otherwise pay for
- Ownership verification of the character's accounts and a signed image-rights declaration (no digital-twin risk to investigate yourself).
- Written licence terms, territories and disclosure responsibilities defined before payment.
- Payment held by the platform until you've received and accepted the delivery. On influencer posts, a watermarked preview you approve or send back for changes before anything goes live.
- A proper invoice with your company details and VAT.
Add up what those four things cost when you do them yourself (legal review, verification calls, contract drafting, escrow) and the platform margin looks different.
How to compare two offers
Put them side by side on four lines: assets and posts included, licence length, territories, and what happens if the content disappears. Then divide the price by licence months. The cheaper deal is often the one that costs more per month, and the one without a permanence clause is the one that costs the most when it goes wrong. On Dimax Pro, feed posts and Reels stay live for a minimum of 90 days, in writing.
Three budget habits that work
- Start with Standard, not Starter, for a launch. Creative fatigue is real in beauty; three assets rarely carry a whole quarter.
- Budget the renewal from day one. If the content works, you'll want to extend the licence. On Dimax Pro you can renew a campaign directly when it expires, same character, new term.
- Book the character, not the campaign. Repeat campaigns with the same AI influencer build recognition; audiences follow faces, not products.
The short version
You're paying for production plus rights, the creator sets the base price, the platform margin is already in the number you see, and the only fair comparison is price per licence month with permanence written in. Everything else is noise.
Browse the founding roster and current prices at dimaxpro.com/catalog. If you own an AI influencer, list it at dimaxpro.com/apply.